The thing about creating effective site content, or copy, is you should take the time to find out what is best to do so you have optimal results. This article can be thought of as a micro-tutorial on copywriting, and it is small only because there is so much to learn, overall.You know how important great headlines and titles are with copy, yet you can be optimistic because that can be specifically learned and applied. Even though the many non-writers think that it’s a challenge to create an attention grabbing headline or title, it’s not. Your headline must convey a good sense of the offer in the copy, and then you can add something such as a very clear and powerful benefit. You do have to be proactive, and one action you can take is searching for sales letters and picking apart the titles, or headlines. Besides this, you should also keep an eye on the articles that appear in the newspapers and magazines, where the titles are specifically written to grab attention. You understand that your titles are responsible for getting the first sentence of your copy read and then so on. Before you attempt any piece of copy, even if it is something short, always put your thoughts down in outline form and refine it before starting the first draft. The outline will not make you a rock star overnight, but it will help to keep your copy focused. If you are attempting to write a full length sales letter, then you have to back-up and learn what the different parts are for the letter. You should know from school that outlines help you with direction and focus in your writing, and it is the same thing with copy. We suggest writing everything out in great details at first, and then you can relax a bit once you have more confidence. The idea here is to know in advance what you’re going to write about, how you’re going to do it, what all factors you’ll be focusing on, etc.If you find that you are being interrupted too much while writing, then that is something you have to address in whatever fashion. So that is something that will happen from time to time, and you just have to deal with it in some way. If that has ever happened to you, then you know very well what needs to be done and why.Besides this, stick to the topic that you’re covering in your copy, use the right kind of language minus the jargon, and keep asking yourself at each step, would my target audience be interested in this? Remember that copywriting is one of the most valuable skills you can learn as a small online business owner.