Big search engines like Google have become an integral part of the way people use the Internet in less than a decade. These days most people’s first port of call on the Internet is a search engine to help them locate the information or the sites they seek. On the other side of all this is a completely different tale being told by all those millions of webmasters working to rank their sites well on those same search engines. Unfortunately there are some webmasters willing to resort to unscrupulous practices that can negatively affect the way beginners learn their own optimization techniques. This pushes them to a path that is full of mistakes that can be easily avoided with a bit of understanding. Given below are some SEO mistakes to avoid, mistakes that can make things difficult for you.When you begin working on your optimization efforts for your site, remember to factor in the importance of including keywords within your content. You should try to have your targeted keywords woven into your content naturally, wherever you can. Be careful to aim at a balance between healthy keyword density and content that isn’t overdone with too many keywords. Some people say you need to have high keyword density up to around 5%, but you’ll still see great results for density as low as 2% that can mean your content reads far better. When it comes to SEO, your content is perhaps the most important consideration. However, even the best content won’t help your SEO efforts if your keyword placement is wrong. You should also think about highlighting some of your keywords somehow, as search engines take this into consideration. It’s easy to make mistakes with SEO when you’re starting out, which brings us to another common mistake of ignoring the value of URLs in the sight of the search engines. Choosing a domain name, or URL, and giving it SEO considerations is totally avoidable. Your approach in this matter will consist of the primary keyword used in the URL, and your main secondaries used in your filenames. This is still a proven and valid way to give your site the best chances of ranking well, with backlinking of course, and will hold in all the major search engines.Backlink spamming is pretty common, but it is a practice you would best serve yourself by avoiding.You can get penalized if you use link farms, and remember you don’t need to spam forums or blogs to rank well. It’s just not worth it because your site can be totally deindexed, or your domain name can even be blacklisted and banned from the search engines. The best way to go about this is to put in the effort to get high quality one way links that are relevant to your site’s subject. Admittedly, this will take longer to do, but in time you can do it, and your website’s rankings will be much stronger. So, all in all, if you want to do SEO, then you need to be prepared to take it quite seriously. However, you most certainly can be successful with it if you dedicate yourself to doing what is necessary.